HELLO, There!

Hi, I’m Diamar Payano — a multidisciplinary designer, illustrator, and creative lead with over 15 years of experience across the creative spectrum.

If you’ve scrolled it, opened it, walked past it, or stopped to admire it; I’ve probably designed something like it.

My work spans illustration, branding, digital design, print, window displays, retail environments, pop-ups, and experiential moments. From storybook worlds to polished, strategic visuals, I lead creative ideas from concept through execution — turning big visions into beautiful, tangible results.

My journey in art began the moment I picked up my first pencil as a kid, but professionally, it took shape in the world of visual merchandising. I started as a Visual Artist, designing and building window and in-store displays for iconic brands including J.Crew, Bloomingdale’s, and Anthropologie; learning how storytelling, space, and design come together to create impact.

In 2013, I launched my creative studio, expanding my work into custom print and digital design, illustration, and live art. Since then, I’ve partnered with everyone from emerging startups to global brands such as Saks Fifth Avenue, Nordstrom, Bloomingdale’s, and L’Oréal; collaborating across industries and platforms to bring brands to life visually.

Today, I continue to push and challenge myself, having worked with over 40 brands, including Shiseido, Unilever, and Shark Beauty. I’m committed to creating work that not only looks beautiful, but authentically represents each brand’s voice, vision, and goals; delivering creative that is thoughtful, strategic, and expertly executed.